Get Off the Entrepreneur’s Rollercoaster

by / ⠀Entrepreneurship / October 29, 2014

Entrepreneur Rollercoaster

Entrepreneurs will often talk about the “entrepreneur’s rollercoaster.”  Starting a company is certainly something that induces ups and downs, victories and defeats, failures and successes and a ride full of differing emotions.

Allowing yourself to go through ups and downs is counterproductive, tiring, and unhealthy.  It is imperative to be so strong that nothing can knock you down and so humble that nothing can make you overly excited.

Consider the 4 pieces of advice recognized hereinafter.  Get off the roller coaster and make your entrepreneurial adventure more like a ride in a luxurious automobile.


Many receive advice, only the wise profit from it.” ~Harper Lee

Find mentors, advisors and friends who are smarter and more experienced than you.  Seek their advice and listen.  Their wisdom is invaluable.  When going through a trying time, they will be there to listen and tell you how they persevered.  When you are in a time of excitement and victory, they will advise you on what to do next.  These mentors’ and advisors’ perspective will prevent you from reaching these highs and lows often associated with entrepreneurship.

They have been there before.


“Imagine smiling after a slap in the face.  Think about doing it twenty-four hours a day.” ~Markus Zusak

Failure, defeat, and disappointment go hand-in-hand with entrepreneurship.  Do not let it affect you.  Be so strong, resilient and stoic that nothing can beat you up.  When you face hardship, use it as an opportunity to become better and learn from your mistakes.  

Brush your shoulders off and get back to work.

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“Success comes to those who dedicate everything to their passion in life.  To be successful it is also very important to be humble and never let fame or money travel to your head.” ~A. R. Rahman

I always say, “don’t count your money until the check is in your hand, and it clears.”  Getting overly excited about your victories can lead to great disappointment if things do not work out as you imagined.  When success comes, you can give yourself a pat on the back but be humble.  Rather than celebrating your win, use it as validation of your ability to accomplish more.


“I don’t want to be at the mercy of my emotions.  I want to use them, enjoy them and to dominate them.” ~Oscar Wilde

Emotions and feelings are part of human nature.  Entrepreneurship certainly comes with so many of them.  While it is important to feel things like passion, pride, confidence, and empathy, do whatever you can to leave your emotions out of the office.  It is harmful to feel too excited or defeated.

Do things for yourself to settle your emotions.

My mind is settled when I am driving in my car.  I am able to convince myself that everything is alright, and that I will succeed.  To suppress my emotions, I go for a drive in my 1997 Lexus LS400.  I prefer a smooth ride, not a rollercoaster.

Jeremy Crane is is the founder of StadiumPark (, a mobile payment app for stadium and arena parking.  He loves to share his passion, wisdom and experiences of being an entrepreneur.  You can follow him at @jeremywcrane

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About The Author

Matt Wilson

Matt Wilson is Co-Founder of Under30Experiences, a travel company for young people ages 21-35. He is the original Co-founder of Under30CEO (Acquired 2016). Matt is the Host of the Live Different Podcast and has 50+ Five Star iTunes Ratings on Health, Fitness, Business and Travel. He brings a unique, uncensored approach to his interviews and writing. His work is published on, Forbes, Inc. Magazine, Huffington Post, Reuters, and many others. Matt hosts yoga and fitness retreats in his free time and buys all his food from an organic farm in the jungle of Costa Rica where he lives. He is a shareholder of the Green Bay Packers.


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