How 5 Bloggers Went From Blog to Book Deal

by / ⠀Personal Branding Startup Advice / August 18, 2022

blog to book dealThese days it seems like everyone has a blog.  While having one can certainly help lead to potential clients and brand awareness for your business, sometimes they even lead to book deals.  After all, if you can prove to a publisher that there’s a following that already wants to read your work, it’s a good indication for greater things to come.  Whether the original intention in starting a blog was to get a book deal or not, here’s how some have done it:

Author: Matt Gallagher

Book: Kaboom

Matt Gallagher originally started his blog when he was deployed to serve in Iraq as a way to share experiences with his friends and family, “no one likes the blast email,” he said.  In May 2008, the Army made him shut it down. Two months later, The Washington Post published an article about the Army shutting down a soldier’s blog, which gained the attention of publishers who offered him a book deal shortly after.  His book, sharing experiences serving in Iraq, came out in March.

Author: Pamela Slim

Book: The Business Blog: Escape from Cubicle Nation

Originally starting her blog as a class assignment, Pamela went from about 100 to 20,000 visits in 24 hours when her blog was linked up by author Guy Kawasaki.

She found different ways of directing traffic to her site, “I spent a lot of time reading and commenting on other people’s blogs when I first started blogging. I also closely followed the work of some of my very favorite bloggers, took copious notes on their writing style, approach and insight.”

Author: Christian Lander

Book: Stuff White People Like

Christian started his blog in January 2008 and a month later it was featured on NPR’s Talk of the Nation, to debate whether the site is considered racist or satire. By March 2008, he had a book deal with Random House.

Author: Shauna James Ahern

Book: Gluten Free Girl

When Shuana James Ahern began her blog in 2006, she wasn’t just another online presence raving about her favorite foods and recipes.  Her added-value was blogging specifically about simple methods for cooking and buying products for the ever growing gluten-free population.  A year later she was writing a book.

Authors: Lauren Leto and Ben Bator

Book:  Texts From Last Night

Not every book deal today requires a solid writing style or expertise in a specific subject-matter.  Just ask Lauren Leto and Ben Bator who came up with a concept everyone could easily identify with.  People around the world submit their texts and the most entertaining ones are posted on the site.  It was that simple.  The 192-page book was released in stores in January. While securing a book deal was a major success, it was by no means a slowing down of the site, which currently gets about 4 million hits per day.

Setting up a blog is easy. is a popular site or if you use Gmail, you basically already have an account on

Now go off and be the next success story. But don’t just start ranting about that annoying cashier at the grocery store.  To have a good blog, you should have a focus, know your point of view, and target audience.  That’s not to say your focus can’t be somewhat wide or fun.  My blog’s theme is life-after-college, which even allows me to write about the annoying cashier occasionally…from a recent grad’s perspective, of course.

Uptin Saiidi works in television and is creator of the life-after-college blog, Follow him @uptin

About The Author

Matt Wilson

Matt Wilson is Co-Founder of Under30Experiences, a travel company for young people ages 21-35. He is the original Co-founder of Under30CEO (Acquired 2016). Matt is the Host of the Live Different Podcast and has 50+ Five Star iTunes Ratings on Health, Fitness, Business and Travel. He brings a unique, uncensored approach to his interviews and writing. His work is published on, Forbes, Inc. Magazine, Huffington Post, Reuters, and many others. Matt hosts yoga and fitness retreats in his free time and buys all his food from an organic farm in the jungle of Costa Rica where he lives. He is a shareholder of the Green Bay Packers.