Educational and training videos have gained immense traction in recent times. Industry data suggests that the use of virtual classrooms, webcasting, and video broadcasting is one of the highest in large companies (Training Magazine, 2019). In 2019, almost 88% of the companies used these technologies.
In this blog, we have curated and organized a step-by-step guide for corporate and educational video production that will pave the way for easier instructions and learning.
So, let us get started.
Producing corporate and educational training videos
Corporate and educational training video production involves three main parts: pre-production, production, and post-production stages. Let us learn more about them.
1. Analysis of the business needs
The production of any type of eLearning course, whether for educational or corporate training, starts with an assessment of the business needs. The end goal can be anything—whether to educate employees or university students, improve organizational structure, or communicate effectively the latest projects or policies. Appropriate goal setting can help in pacing and defining the scope of work.
2. Deciding the desirable depth of skills and knowledge
An important step is to decide the level of knowledge the learner is going to receive through the course. You can make use of Bloom’s taxonomy to delineate the cognitive domains. The method of remember-understand-apply-analyze-evaluate-create can be used to tailor the content for understanding.
3. Defining the target audience
In this step, we will decide the target audience of the course. It will include their prior history, their level of knowledge, and the objective of the learning goals for the audience.
Pro Tip: If you are creating a video for corporate employees, it might help to understand the demographic, such as their values, competencies, experience, expertise, motivation, and goals.
4. Objectives and desired learning outcomes
The next step involves converting the findings into learning goals. Focus on particular categories of skills and knowledge to effectively outline the actual objectives of the video. Study, recognize, and understand the subject matter well to demonstrate it efficiently and coherently.
Now, focus on establishing evaluation methods to gauge the level of knowledge imparted through the course. Define the method of delivery of your content, such as textual content, drag-and-drop assessments, media slides, and animated videos.
- Creation of the visual styles and animation samples: A unified visual strategy should be created for illustrations, animation sequences, or layouts for live-action videos. Start with the style framing and animation sample.
- Asset creation: Create storyboards, graphical elements, and complex illustrations. It can involve 3D modeling and the use of a content marketplace.
- Voiceover: Once the narrative text is ready, record the voiceover. The main purpose of the voiceover is to set the rhythm and call the viewer’s attention towards the relevant information.
- Animation: It is advisable to delegate this part to an animation expert as it requires a high level of expertise. Once that is done, focus on managing the production process efficiently for smoother operations.
In this step, you will analyze how well the course produced corresponds to the requirements that were set at the outset for the project.
Editing: If you hired a production team, this will be the first time you will view the results. Once you watch the video, it is time to review the work. If you like the results, just make some minor modifications such as color adjustment, moving animation overlay, etc, if required. There might be a situation where you are not satisfied with certain concept representations, as discussed in the pre-production stage, and might want to make changes.
Compliance: In many countries, the video content for universities and companies is regulated and needs to adhere to stipulated requirements set by the government. Make sure to go through the guidelines and ensure compliance with all the protocols, such as accessibility and user-friendly content requirements.
Video content is one of the most effective ways to communicate information to the employees as well as the students. In this blog, we discussed the various stages involved in the production–pre-production, production, and post-production stages of training videos. Hopefully, this was helpful.
Featured image provided by CoWomen; Pexels; Thanks!