Finding Success with a Franchise: How to Make It Work

by / ⠀Career Advice / January 8, 2024
choosing a franchise

Buying into a franchise is an excellent way to get started in business. It allows you to get involved with a ready-made brand, meaning that some of the hard work is done for you. You’re still responsible for making your business a success, but you’ll have a roadmap to follow that can help to make it easier. If you approach it in the right way, you can make a franchise work for you and it could be the first of several great business ventures. However, there’s a lot that could go wrong. There is a lot you have to pay attention to when choosing a franchise. If you want to get it right, ¬†you have to be careful about how you run your franchise.

Choosing a Franchise

You’ll find you have a huge range of choices when you’re looking for the right franchise to invest in. Some of them are nationally recognized or even known globally, while others are smaller franchises that can still offer interesting opportunities. You can find franchises in lots of different industries too, from hospitality to pet businesses. Choosing the right one to help you reach your goals isn’t necessarily easy, but having plenty to choose from means there’s most likely something for you out there.

You can try looking at franchise marketplace websites. You should find a range of franchises listed for sale that you can invest in. A more general search of the web for franchises could reveal more options. But how do you decide which is right for you? You need to think about several factors, including what you want to get from a franchise, how much money you have to invest, your existing skills and knowledge, and what your exit strategy will be when you’re ready to move on.

choosing a franchise budget smartly

Budget Smartly

Money is a key concern if you want to invest in a franchise. It’s something you’ll need to think about when choosing a franchise to buy, and something you need to keep in mind as you get your franchise set up too. You need to ensure you have enough money for your initial investment, as well as to keep yourself and your franchise going. You will likely want to have enough personal money for at least the first 12 months to help get your business off the ground. You might not be bringing in enough to pay yourself at first, so it’s a good idea to have those savings.

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Of course, you have to be smart with your money as you start to grow your franchise too. Having a proper budget for your business is essential, helping you keep control of your spending and balance it with your takings. Financial projections can help you work out how much you’re expecting to earn.

Follow Your Franchise Agreement

Remember the importance of your franchise agreement as you start to grow. It might be tempting to start doing your own thing, but you must follow the agreement if you want to avoid getting in trouble. You must preserve the brand and follow the system if you want to keep your franchise. There might be ways you can make the business your own and help it stand out, but it’s essential to know and understand your agreement first. It’s also important to keep in mind that the system has been developed for success, so it will benefit you to follow it.

Get Help with Marketing

Marketing your franchise is one of the things that can present a challenge. You might be responsible for advertising your franchise, but there’s not always a lot of guidance from the franchise agency. Fortunately, some franchise systems offer better help with marketing than others. When they work with a successful franchise marketing agency, they can provide you with the support that you need to market your business. This is something you might want to take into account when you’re choosing a franchise. Which marketing agency are they using and what’s their reputation? What types of marketing materials and support will they give you? What help can you get from the franchisor and their marketing agency?

Treat Your Employees Right

Taking on the responsibility of hiring and managing employees can be one of the most challenging aspects of running a franchise. In some types of franchises, it’s something that you will need to start doing right away. If you buy into a fast food brand, for example, you’re likely to need people to help you cook and serve the food. Other franchises might allow you to start building the business on your own before you start to hire other people. A dog grooming business, for example, could allow you to work on your own until the workload starts to grow. But when it’s time to hire employees, finding the best people and treating them right is essential for the success of your franchise.

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choosing a franchise employees

The way you treat your employees is an important part of staff retention. If you want your employees to stick around, you need to treat them well. This can mean a variety of things, but it all starts with the hiring process. When you’re hiring, it gives you a chance to get off on the right foot and show employees that they can have a good experience working for you. Let them know what kinds of benefits and perks they can expect and design a hiring process that doesn’t make things any more difficult than they need to be.

When you’ve made your first hires, multiple things are going to get them to stick around. Of course, the pay they receive and any benefits they might get along with it are important. But the overall culture and how they’re treated will also factor into how they view their jobs. You have to think about how to keep them engaged and ensure they feel appreciated. Training is one of the things you should prioritize if you want to show you’re invested in their development. Not only is it good for them, but it benefits you too.

Focus on Customer Service

Customer service is important if you want to run a successful business. If you’re not providing a good service for your customers, you’ll have a hard time getting them to come back or recommend your business to others. How you go about providing good customer service will depend on what type of business you’re running. But there are still some key principles you will want to keep in mind if you want to keep customer satisfaction high.

Training your employees properly is essential if you want them to provide good customer service. If you’re involved with customer-facing tasks too, you should also brush up on your knowledge of how to handle customers. Spending some time doing the things your employees do can help you to empathize with them and understand their role. It’s also a good idea to ensure you have certain customer service procedures and processes to follow. Advice on this could be provided by the franchise company, but it might also be necessary to develop your own. Think about how you can ensure your customers get the support and experience that they want and need.

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choosing a franchise customer service

Connect with the Community

Connecting with the local community is a great way to grow your franchise. People love to support local businesses that are giving them support in return. There are plenty of different ways to get involved in the local community if you want to create a connection. You could sponsor local sports teams (at all levels, including kids’ teams), get involved with local charities, support a civic group, or look for community events where you could set up a stall, be a sponsor, or take part in organizing it. The more you get involved with the community, the more you can find that customers trust you and see you as part of that community.

Keep in Touch with the Franchisor

It’s always a good idea to stay in touch with your franchisor so you can get the latest advice and updates. When you’re choosing a franchise, take a look at how they communicate with you and what sort of support they offer. Is there a regular newsletter? Will you have access to training whenever you want it? There might be options for staying in touch such as meetings you can attend or even conferences. It’s also smart to see if you can communicate with other franchisees. You can swap tips and discuss strategies for business success.

Plan for Growth

If you’re wondering why your franchise doesn’t seem to be going anywhere, it could be because you haven’t made any growth plans. Growth isn’t necessarily going to just happen if you don’t make a plan for it. When choosing a franchise, you need to think about how you’re going to grow your business, what goals you want to reach, and what success looks like to you.

A franchise can make it easier to get started with a business in many ways. However, it still has its challenges that you will need to face if you want to find success.


Featured image provided by Marcus Herzberg; Pexels; Thanks!
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About The Author

Kimberly Zhang

Editor in Chief of Under30CEO. I have a passion for helping educate the next generation of leaders.


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