first impression

How to Make the Most of a First Impression

by / ⠀Startup Advice / May 29, 2013

Time starved entrepreneurs are especially quick to make a decision. In fact, studies show that most people make a judgment on their first impression in less than a second.  Research from Princeton University psychologist Alex Todorov and co-author Janine Willis, shows that people will make snap judgments in a tenth of a second!  This does not leave a lot of room for mistakes to make the best impression…

A Lesson In Service: How Not To Treat Prospective Customers

by / ⠀Startup Advice / April 23, 2013

After whittling down prospective suppliers, Helen Cross was expecting to be on the receiving end of a positive sales call. However, with it ending up as a disaster, Helen shares some tips on how things should have gone. The 20th March marked the first ever International Day of Happiness. However, it was a decidedly unhappy customer experience on that day that led to me to write this article.…

Six Tips to Make the Best First Impression

by / ⠀Startup Advice / January 10, 2013

In the competitive world of business, you want to do everything possible to stay ahead. There are no second chances. Customers know what they want and they expect you to provide it. What can you do to ensure that your company maintains a solid reputation? Here are six ways to make that first impression in a business meeting a great one. 1. Wow clients with professional graphics and…

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