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marketing

Helping Your Customers BEFORE They Become Your Customers

by / ⠀Finding Customers Startup Advice / October 30, 2011

As a business owner in a somewhat commoditized industry, it may be very easy to get lost in the mix when it comes to your customers being able to: 1.) Find you 2.) Actually purchase from you Luckily for you, we are entering the Information Age, a period in history that is different from any other point in time as far as business and commerce are concerned.  In…

Why Aligning Online and Offline Marketing Efforts is More Important than Ever

by / ⠀Finding Customers Startup Advice / August 29, 2011

Whether you own an offline or online business, it is undeniable that the internet has grown to become a sprawling wealth of information for your potential customers. 10 years ago, if you wanted to find information on an up-and-coming product; a drive to the shop stocking the merchandise would have been your best option. Now, you can find it and buy it in seconds on a computer or…

How to Market to People Not Like You

by / ⠀Finding Customers Startup Advice / July 28, 2011

Every company, association and organization is trying to increase business or membership these days.  One of the fastest and most effective ways to increase business is by honing your marketing efforts to better reach a niche customer or prospect. This is where “marketing to people who are not like you” comes in.  Niche marketing is the new norm, and “niche” comes in many forms:  gender, race, age, lifestage,…

5 Marketing Lessons that Entrepreneurs Can Learn From Nikki Minaj

by / ⠀Finding Customers Startup Advice / July 8, 2011

Entertainers and small business owners have a lot in common. They often find themselves tackling similar marketing dilemmas at the end of the day entertainers and CEO’s are all trying to connect with an audience weather it be a Groupon deal, sign spinners or a girl in a pink wig trying to sell out concerts. While I cringe at some of the Nikki Minaj antics you cant help…

Tips for Promoting Your Brand Using Social Media

by / ⠀Finding Customers Startup Advice / June 7, 2011

Picture thousands of people all over the world speaking well about your brand and recommending it to their followers, fans, connections and friends. As long as you are willing to invest time in communicating with consumers online, this can become reality. If you have not already, you should create a social media profile for your business. The ideal places to begin are Twitter, LinkedIn and Facebook. As you…

Seven Tips to Create Buzz for Your Start-up Business

by / ⠀Finding Customers Startup Advice / May 11, 2011

Starting a business requires lots of work and lots of thought, and most entrepreneurs are focused on building the perfect product or deciding how best to deliver service to their potential customers. Of course, a product or service that people will love, talk about, and recommend to others can all but sell itself. Most business owners are not that lucky, and will have to work at finding customers,…

8 Ways to Increase Your Direct Mail Marketing ROI

by / ⠀Finding Customers Startup Advice / April 4, 2011

Q. We are about to launch a direct mail marketing campaign. What should we include in the direct mail piece to increase it’s chance of returning a high ROI? Sean Isner, MN A. 5 Key Direct Marketing Elements You Must Include In Direct Mail Direct mail and online marketing are very similar. They both use the same time tested direct marketing concepts. You can get as complicated or…

7 Lessons the Music Industry Taught Me that Business School Didn't

by / ⠀Finding Customers Startup Advice / March 5, 2011

For anyone wanting to learn about marketing their business understanding the industry is vital to your success. What follows are some examples of things my time in the music business has taught me. To be honest some of them relate even in non- musical business situations. What these instances have taught me is invaluable although many are basic common sense they are good to be reminded of. These…

8 Ways to Market Your Store with Services Like Foursquare and Facebook Places

by / ⠀Finding Customers Startup Advice / February 16, 2011

Question: I want to start using services such as Foursquare and Facebook Places to market my store. What types of promotions and contests would you recommend I run to get traction and results? Trevor Collins, TN The following answers are provided by the Young Entrepreneur Council, a group founded by Scott Gerber to teach young people to build successful companies. A. Offer something you would like as a…

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