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7 PR Tips for Entrepreneurs Young and Old

by / ⠀Finding Customers Startup Advice / February 14, 2011

For first-time entrepreneurs, or even seasoned entrepreneurs who are looking to dabble with PR themselves, here are a few important tips to note to make sure you’re heading in the right direction and that you’re not being marked as a spammer of any sort, or even getting blacklisted (that’s the last thing you want). 1. Don’t Copy and Paste Your Pitch. Personalize, Always While I won’t repeat what…

5 Ways to Harness the Power of Local Marketing

by / ⠀Finding Customers Startup Advice / January 27, 2011

So much of the Internet is about connecting with people but sometimes we spend so much time trying to reach people across the globe that we can forget about our own local community. There has been a big push toward local focused sites like foursquare, facebook places, and of course Groupon. These sites are all about where you live and how to bring your Internet life and connect…

How To Market Your Company With 5 Simple Videos

by / ⠀Finding Customers Startup Advice / January 6, 2011

Regardless of what type of company you have, or what type of product you’re selling, there are always online videos that can be used to up your marketing and sales. Here to help us is Producer/Director, Jon Hyatt. Jon is currently Producing/Directing a reality show in Boston called Making Moves. “Every company can affordably increase marketing and sales with the help of online videos.” Hyatt says, “Nowadays more…

Top 7 Websites to Submit Your Startup Company to for Free Publicity

by / ⠀Finding Customers Startup Advice / December 19, 2010

Entrepreneurs are always looking for an easy way to make a big PR splash.  If you are a local business that only serves a specific geographic area, then your local newspaper is still probably your best option for some free publicity.  On the other hand, if you offer a product or service that is available in multiple locations or via the Internet, then you must consider the following…

Hold The Press! PR Tactics That Don’t Rely On the Media

by / ⠀Finding Customers Startup Advice / December 8, 2010

Many people think of PR as getting your product or service mentioned in a particular publication, and while this should be a large part of any PR strategy, there are many other tactics which can be equally effective at increasing awareness of your products/services and generating a favorable impression of your company. Below are just a few ways that you can influence the way people think about your…

How to Never Get a Real Job Smarter, Faster, Cheaper

by / ⠀Entrepreneur Interviews / December 7, 2010

Today marks a monumental day where to of Generation Y’s most prominent entrepreneurial leaders launch their first authored books.  Wiley Publishing has recognized the success of two Under30CEOs, Scott Gerber and David Siteman Garland and are publishing their secrets learned after several years of building businesses. Scott, author of Never Get a Real Job: How to Dump Your Boss, Build a Business and Not Go Broke has written…

10 Tips for Advertising in Print Media

by / ⠀Finding Customers Startup Advice / November 22, 2010

Over the last decade, there has been a significant reduction in the popularity of print media advertising. The free and low costs option of internet marketing and advertising has made it a more attractive option for many business owners who are working hard to cut costs without sacrificing their outreach efforts. While this is understandable, print media advertising is still a valuable marketing tool for reaching out to…

The Resurgence of Word of Mouth

by / ⠀Finding Customers Startup Advice / September 13, 2010

I’ve always found it interesting how certain cultural trends come and go in almost a cyclical pattern. For instance, something that was “cool” five years ago may not be anymore (sorry Myspace).  While something that was “in” during the 80’s and has already stopped being cool, is now once again the latest fashion (think skinny jeans, leggings, and neon colors). Our culture is always changing yet we continue…

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