online business

What Many Don’t Understand About Converting Customers Online

by / ⠀Finding Customers Startup Advice / May 5, 2022
It's not easy to turn traffic into sales. If your business needs a boost, you have to learn about converting customers online. Here's help.

Plenty of business owners complain about their visitors not converting into customers. Let’s face it. The online world is pretty competitive. You might have an attractive site with high traffic. But if sales are low, none of it would matter. Naturally, your goal is to increase your sales, not merely have visitors on your website. So what should you do? To convert your customers, you have to understand…

A/B Testing for Email Marketing: The Ultimate Beginner’s Guide

by / ⠀Finding Customers / December 9, 2021
The only way to be sure which subject line or copy will work best is through empirical testing. In email marketing, that means A/B testing.

Whenever you send a marketing email, you can’t hit undo. It’s gone. So it’s important to craft the perfect message from the start. The only way to know for sure which subject line or copy will work best, however, is through empirical testing. In email marketing, that means A/B testing. What is an email A/B test? Email A/B testing, a.k.a. email split testing, is a simple way to…

Referral Programs: Why Your Online Business Needs One and How to Set One Up

by / ⠀Entrepreneurship Finding Customers / June 17, 2021
Online referral programs offer a tremendous boost for businesses. Here are a few reasons to dive in along with some steps to get started.

Referral programs have arguably made the jump from nice-to-have to must-have. They are one of the most trusted marketing approaches in use by businesses today. Not only do they increase potential clients but they also help maintain customer loyalty. Ever heard of the principle of reciprocity? The one that says you must give to receive? It remains relevant today even in online businesses. But what does it really mean?…

Starting an Online Store? 5 Things to Consider First.

by / ⠀Entrepreneurship Finding Customers Startup Advice / May 10, 2021
Starting an Online Store? Here's 5 Things You Need to Know.

Starting an online store of your own might be something you’ve seriously considered. If there’s one thing businesses can learn from the past year, it’s that the future of sales is digital. This fact is made more evident by the accelerated industrial digitization during the pandemic, revolutionizing legacy industries and causing a drastic shift in consumer behavior. According to a survey conducted by UNCTAD, online shopping increased by…

How To Double Your Revenue Strictly Through Helping Out Your Competition

by / ⠀Entrepreneurship / November 8, 2013

  So there you are running your business, coffee in hand, making plans, connections, and having regular a-ha moments about what you could do to get your business in front of the right customers. Then it dawns on you, your website doesn’t even grace the first few pages of Google for any of your biggest money-making terms! Naturally you start to fret, stress, and ponder ways to fix…

How to Start an Online Business: Tips from the Front Line

by / ⠀Startup Advice / April 13, 2013

  As an entrepreneur, you have the great fortune of being able to get tons of information about how to start a business, build your brand and create a community. However, this can be really overwhelming and many entrepreneurs don’t know where to start.   Once you sift through all the information you can get stuck trying to decide what tools and services you should use to start your…

Bringing Lessons from the Super Bowl to Your Internet

by / ⠀Startup Advice / March 18, 2013

The Super Bowl is one of the annual events in the United States that tend to take a considerable number of eyes off the internet for a while. With speculators from over 180 countries, the Super Bowl is one of such events that any good marketer must observe, not just like another viewer seeking the latest trends in entertainment, but like a marketer seeking to improve his marketing…

Attract Early Adopters to Your Startup

by / ⠀Startup Advice / March 17, 2013

Being a startup, creating credibility among your target audience to try out your product is a big challenge in itself. Hence, you need some early adopters who will take the pain to test and try your product, give valuable feedback for you to develop and help in making your business graph soar higher and higher. But the question is how to get those early adopters to your side…

Building Your Own Online Business

by / ⠀Startup Advice / March 17, 2013

Building a business does not have to involve renting a location and designing a retail store. With the growing popularity of online shopping, you can start your own business online and avoid paying rents and other large expenses that are incurred by retail store owners. Building our own online business does not have to be difficult, but you must be prepared for the mission. If you are willing…