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Social Media Series: Twitter For Business

by / ⠀Finding Customers Startup Advice / March 2, 2010

Of all the social media marketing tactics, Twitter has been the one that seems to elude most CEOs. So, how can Twitter possibly promote brand awareness and increase sales for my business? To get to that  end result, let’s start at the beginning. Like Facebook, Twitter can be used to post updates and useful information in real-time. And like Facebook’s “Become A Fan” functionality, consumers and businesses can…

Increasing Revenue Through Social Media: Part 3 of 5

by / ⠀Startup Advice / February 17, 2010

As the leader of a business, a constant concern is always increasing revenue. Of course the two primary ways to do this are to either increase the revenue current customers provide, or to increase your total number of customers. The simplest and most direct way to reach your audience, and allow them to reach back, is through online media. Continuing this 5 article series, I hope to enlighten…

Social Media Series: Fan Page Faux Pas

by / ⠀Startup Advice / January 19, 2010

Whoever said Facebook was just another fad never saw the true potential of the Fan Page. And it seems that even the smallest of businesses are leveraging the platform and it’s more than 350 million active users. No surprise there, right? However, there is one key concept that many Fan Page Admins have yet to grasp. If you try to directly “sell” products or services to your Fan…

Leveraging 7 Types of Social Media for Branding

by / ⠀Personal Branding Startup Advice / August 28, 2009

It is impossible to ignore the power of social media. Everyday it is integrated more and more into the marketing of businesses – both small and large. Even brick and mortar business can take advantage of this by focusing on a specific region. However don’t bother if you will just “join”, you need to be active in order to see the results. Building relationships and trust takes time.…

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