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Finding the Hidden Job Market with Social Media Tools

by / ⠀Personal Branding Startup Advice / July 7, 2012

Networking online gives graduates access to an otherwise hidden job market, and a large proportion of graduates are already actively pursuing these opportunities. Maintaining a professional presence on LinkedIn, Twitter and facebook will give job seekers a major advantage. Read more on my previous article on The hallmarks of Personal Branding online because it matters in your success here. Here’s my advice on how to use various platforms.…

Want To Get Hired Faster? Social Media Could Be Your Hindrance!

by / ⠀Personal Branding Startup Advice / June 18, 2012

Social networking through sites like Facebook and Twitter has completely changed the way we interact with one another and the way you conduct yourself through your social media accounts is a direct reflection of who you really are. You’ve worked hard to position yourself for a great position with the company of your dreams. You’ve gotten good grades, you have great internship experience and you’ve demonstrated great leadership…

Rising Tech in NYC: Social Media Accounts

by / ⠀Startup Advice / April 27, 2012

During social media back in February, the City launched four new central digital media channels to engage and inform New Yorkers. New York City government is now on Twitter, Facebook, Tumblr, and foursquare. This is in addition to the numerous other social media accounts that departments across the city maintain. You can follow and get information from almost any department via NYC Social Media Sites. These accounts are…

3 Strategies to Boost Your Business With Social Media

by / ⠀Finding Customers Startup Advice / April 2, 2012

We sometimes forget people were social before social media came along.  To understand social media and the structure of social networks, we must think of relationships as independent of technology. With that in mind, here’s how to achieve 3 key marketing objectives, based on the way people actually use social media. 1- Drive Awareness Driving awareness requires you to reach as many relevant users as possible.  Users may…

Using Social Media to Help Launch Your Company

by / ⠀Finding Customers Startup Advice / March 25, 2012

So it’s almost time to launch your new business. You may think you’re ready but in a marketing sense, are you fully prepared? If you haven’t taken full advantage of the power of social media beforehand, the answer is probably not. In today’s marketing climate, an increasingly large number of marketers are realizing the importance of incorporating social media into their mix. Studies have shown that social sites…

The Key to Your Brand on Social Media: Enrich the User’s Voice

by / ⠀Finding Customers Startup Advice / March 2, 2012

The rise of social media is transforming the way ads are distributed online.  The online publishers who get the most attention, and generate the most engagement, are no longer big media properties.  They are internet celebrities on Twitter or Facebook, and, more importantly, they are the long tail of every-day social media users, who know their connections personally and engage in two-way conversations. This evolution of online influence…

Young Entrepreneurs Can't Ignore the Power of Social Media

by / ⠀Finding Customers Startup Advice / December 1, 2011

In a day and age when many young entrepreneurs are enjoying the benefits provided by engaging in a solid social media campaign, other business owners are tripping over themselves and potentially missing out on revenue by shunning SM. So, why would some young entrepreneurs not take the time to employ a social media program when many others appear for all the eyes to see to be succeeding with…

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