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Five Ways Social Media Can Make or Break a Young CEO

by / ⠀Entrepreneurship / March 18, 2014

  Undeniably, being a young CEO has its pros and cons.  From a practical standpoint, the earlier one can snag a rung on the corporate ladder, the faster he or she can begin to make money to invest in the future.  However, from a observational standpoint, being younger than other CEOs can make a person feel like an outcast at meetings, events, conferences and sales calls.  Certainly, the…

How To Monitor Your Online Business Reputation

by / ⠀Entrepreneurship Personal Branding / February 25, 2014

Monitoring your online reputation is vital for your business success. Not giving proper attention to this, can cost you traffic and eventually, sales. In today’s world, anyone can write a review, good or bad, on social media, websites or forums. When this happens, you should be the first one to know about this. In this article, I will share some tips and tools that will help you keep…

7 Deadly Social Media Sins That Will Kill Your Personal Brand

by / ⠀Entrepreneurship Personal Branding / February 25, 2014

 Until Facebook and its ilk came along and spoiled things, I had personal branding all figured out.  I could easily make any CEO, celebrity or celebrated author look and sound brilliant in traditional media.  As long as clients didn’t do anything horrifically embarrassing between board meetings, movie premieres and book releases, I made certain their reputations — and monetary worth — held up. Social media turned personal branding…

How Social Media Keeps Changing Our Lives and Work

by / ⠀Entrepreneurship / September 2, 2013

Social media is ingrained in contemporary life – from publishing life happenings and posting our thoughts in a collective stream of consciousness to looking up user reviews and checking-in to our favorite destinations. Since the introduction of social media, the world has become smaller, making it easier than ever to find and share information, as well as personal or professional interests, with the rest of the world. And,…

Take Advantage of Your Age as a Young Entrepreneur

by / ⠀Entrepreneurship Startup Advice / July 27, 2013

You’re young and eager to jump into the business arena. You have a hot idea that you are certain is a can’t miss proposition. While there is no guarantee that you will actually succeed in business as an entrepreneur, your youth does provide a number of advantages. What you may lack in experience you can more than make up in enthusiasm and energy. If you are willing to…

How Not to Use Social Media to Market Your Business

by / ⠀Entrepreneurship Startup Advice / July 5, 2013

If you run a business, then by now somebody has told you that you should be investing some amount of energy in social media marketing.  Odds are this person calls himself a guru or a ninja and said you “absolutely have to do social media,” which isn’t strictly true – but you should forgive him for his exuberance, mostly because he’s never heard of word-of-mouth marketing and doesn’t…

Comic: Outreach Out of Hand

by / ⠀Entrepreneurship / June 23, 2013

Beware of the gigantic social media time vortex.   15 tweets, 6 updates and 8 status messages later, you realize your whole day has disappeared!  The lure of social media is hard to resist. Instant gratification and constant validation make the channel irresistible.  It’s also so easy! So you can understand why many entrepreneurs, even without a product or customer turn to social media first. The irony is that…

Your Ability to Tweet Doesn’t Make You a Guru

by / ⠀Entrepreneurship Finding Customers Startup Advice / May 31, 2013

Too many companies endanger their brands’ reputations by falling victim to opportunists who claim to be social media “experts” without any understanding of social strategy. At their most innocuous, faux social gurus can rack up a bill without providing your company any real benefit. At their worst, a few social missteps can confuse and alienate customers, tarnish a brand’s image, and damage a company’s reputation. These social media…

Learning To Balance Your Social Network Life

by / ⠀Startup Advice / April 27, 2013

Today’s world is quite different than the one our parents grew up in. It is fast-paced and only getting faster. Social networking has opened us up to levels of success that they couldn’t have even dream of. But is all this effort you are putting into your social network helping or hurting you? Feel exhausted, overwhelmed or controlled by your social network life? Then this article is for…

5 Digital Advertising Techniques That Produce Results

by / ⠀Startup Advice / April 22, 2013

There are many effective digital advertising strategies and techniques, and by using the most effective digital marketing strategies, a website owner can easily drive a large amount of targeted traffic to their website. Search Engine Optimization Search engine optimization, also known as SEO, is one of the best digital marketing techniques for promoting any website, and in addition, SEO can be an excellent long-term strategy. SEO involves optimizing…

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