Explore

social media

Why Being Found Online Matters For Your Small Business

by / ⠀Startup Advice / April 18, 2013

Whether your small business launched 5 decades, 5 years or 5 minutes ago, the Internet can bring new customers in the door or get the phones ringing. How? Marketing online within a local geographic area, commonly referred to as local search marketing. For starters, the Internet is by far the most convenient and resourceful source for consumers to research and compare products and services today. Potential customers, every day,…

Boost Your Business with an Online Marketing Campaign

by / ⠀Startup Advice / April 2, 2013

The online marketplace can be both challenging and rewarding at the same time, and you need to use this to your advantage if you want to increase your sales and profits. To overcome this, you need to implement a successful strategy that will help to promote your business and guarantee growth. Online marketing refers to the use of the internet to promote your business and ultimately increase sales…

Top 5 Budget-Friendly Marketing Techniques for Small Businesses

by / ⠀Startup Advice / March 24, 2013

Small businesses might find that finding extra money in their budgets for online marketing is difficult, especially in a tight economy. However, online marketing is vital to success in today’s business world. Here are five cost-effective online marketing tips to implement for your small business. Facebook Pages In 2013, every business with an online presence needs to have a Facebook page. They don’t cost you any money, unless…

Should You Look into a Potential Candidate’s Social Media Before Hiring?

by / ⠀Startup Advice / March 2, 2013

When looking at a candidate for hire, there are more tools available now than ever before for determining if that candidate might be a right fit. With a myriad of social media sites with which candidates engage regularly, from LinkedIn to Facebook to Twitter, there is a lot you can learn about your future hire even prior to an interview. In fact, according to an article on Monster.com,…

Pinterest is Not Just for Party Planning

by / ⠀Startup Advice / January 8, 2013

Pinterest came onto the social networking scene and skyrocketed in interest among users. These users quickly encompassed mainly women, such as moms planning birthday parties, new homeowners looking for cute ideas on redecorating, those  looking for dinner ideas, or those looking for shower and wedding planning. Many Pinterest users stick around to enjoy the site because it allows them to store numerous articles and pictures of interest in…

8 Reasons Why Your Company Needs a Social Media Manager

by / ⠀Startup Advice / December 29, 2012

Social Media is transforming the way the world does business. Today the implications are huge and the prizes are enormous for those businesses and individuals who use social media correctly. However, only a few organizations can actually show tangible results for their efforts on social media. Why? Most organizations jumped into the social media bandwagon without a strategy, a budget to sustain it, and a dedicated social media team!…

Twitter Vs Facebook

by / ⠀Startup Advice / December 11, 2012

Twitter is rising in popularity thanks to mobile users. Mobile users are not looking for the unlimited space of Facebook to express themselves. The 140 characters boundary of Twitter is more convenient for any mobile device user. The text message like appearance of Twitter is familiar and hence popular with mobile users. Facebook was not late to recognise this growing mobile market though. The social media giant reacted…

20 Business Tools for Entrepreneurs

by / ⠀Startup Advice / November 26, 2012

One of the hardest parts of being in business is actually running (or working on) the business and one of the second hardest lessons is learning how to create systems that make running your business more effective.  I have compiled a list of 20 of my favorite apps, gadgets, and tools that make my life, and more importantly my business, run smoother. While this isn’t an overwhelming list I…

Obama Built a Social Network to Reach the Top: 5 Reasons Why You Should Too

by / ⠀Finding Customers / November 16, 2012

“A well-connected attorney” enters Chicago politics Entrepreneurs and politicians have something in common: A large and diverse network of contacts increases their chances of succeeding. When Barack Obama was a graduate building up a career in Chicago in the 90s he was keenly aware of this fact. “He understands how you network,” a Chicago politician told the New Yorker in 2008. “I remember our first few meetings. He…

10 Tips For Brands Using Social Media For Customer Service

by / ⠀Finding Customers Startup Advice / September 5, 2012

Social networking has become integral to the lives of many and to brands social media is just another way to talk to, and engage with their customers. To zoom in Kenya users of social media represent the most influential and economically able section of the population. This number continues to grow especially as access to the Internet’s tool of choice, the mobile phone, makes astronomical inroads even in…

Pin It on Pinterest