Explore

social media

How Not to Use Social Media to Market Your Business

by / ⠀Entrepreneurship Startup Advice / July 5, 2013

If you run a business, then by now somebody has told you that you should be investing some amount of energy in social media marketing.  Odds are this person calls himself a guru or a ninja and said you “absolutely have to do social media,” which isn’t strictly true – but you should forgive him for his exuberance, mostly because he’s never heard of word-of-mouth marketing and doesn’t…

Comic: Outreach Out of Hand

by / ⠀Entrepreneurship / June 23, 2013

Beware of the gigantic social media time vortex.   15 tweets, 6 updates and 8 status messages later, you realize your whole day has disappeared!  The lure of social media is hard to resist. Instant gratification and constant validation make the channel irresistible.  It’s also so easy! So you can understand why many entrepreneurs, even without a product or customer turn to social media first. The irony is that…

Your Ability to Tweet Doesn’t Make You a Guru

by / ⠀Entrepreneurship Finding Customers Startup Advice / May 31, 2013

Too many companies endanger their brands’ reputations by falling victim to opportunists who claim to be social media “experts” without any understanding of social strategy. At their most innocuous, faux social gurus can rack up a bill without providing your company any real benefit. At their worst, a few social missteps can confuse and alienate customers, tarnish a brand’s image, and damage a company’s reputation. These social media…

Learning To Balance Your Social Network Life

by / ⠀Startup Advice / April 27, 2013

Today’s world is quite different than the one our parents grew up in. It is fast-paced and only getting faster. Social networking has opened us up to levels of success that they couldn’t have even dream of. But is all this effort you are putting into your social network helping or hurting you? Feel exhausted, overwhelmed or controlled by your social network life? Then this article is for…

5 Digital Advertising Techniques That Produce Results

by / ⠀Startup Advice / April 22, 2013

There are many effective digital advertising strategies and techniques, and by using the most effective digital marketing strategies, a website owner can easily drive a large amount of targeted traffic to their website. Search Engine Optimization Search engine optimization, also known as SEO, is one of the best digital marketing techniques for promoting any website, and in addition, SEO can be an excellent long-term strategy. SEO involves optimizing…

Why Being Found Online Matters For Your Small Business

by / ⠀Startup Advice / April 18, 2013

Whether your small business launched 5 decades, 5 years or 5 minutes ago, the Internet can bring new customers in the door or get the phones ringing. How? Marketing online within a local geographic area, commonly referred to as local search marketing. For starters, the Internet is by far the most convenient and resourceful source for consumers to research and compare products and services today. Potential customers, every day,…

Boost Your Business with an Online Marketing Campaign

by / ⠀Startup Advice / April 2, 2013

The online marketplace can be both challenging and rewarding at the same time, and you need to use this to your advantage if you want to increase your sales and profits. To overcome this, you need to implement a successful strategy that will help to promote your business and guarantee growth. Online marketing refers to the use of the internet to promote your business and ultimately increase sales…

Top 5 Budget-Friendly Marketing Techniques for Small Businesses

by / ⠀Startup Advice / March 24, 2013

Small businesses might find that finding extra money in their budgets for online marketing is difficult, especially in a tight economy. However, online marketing is vital to success in today’s business world. Here are five cost-effective online marketing tips to implement for your small business. Facebook Pages In 2013, every business with an online presence needs to have a Facebook page. They don’t cost you any money, unless…

Should You Look into a Potential Candidate’s Social Media Before Hiring?

by / ⠀Startup Advice / March 2, 2013

When looking at a candidate for hire, there are more tools available now than ever before for determining if that candidate might be a right fit. With a myriad of social media sites with which candidates engage regularly, from LinkedIn to Facebook to Twitter, there is a lot you can learn about your future hire even prior to an interview. In fact, according to an article on Monster.com,…

Pinterest is Not Just for Party Planning

by / ⠀Startup Advice / January 8, 2013

Pinterest came onto the social networking scene and skyrocketed in interest among users. These users quickly encompassed mainly women, such as moms planning birthday parties, new homeowners looking for cute ideas on redecorating, those  looking for dinner ideas, or those looking for shower and wedding planning. Many Pinterest users stick around to enjoy the site because it allows them to store numerous articles and pictures of interest in…

Pin It on Pinterest