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Social Media Strategy: Should Your Marketing Plan Rely On It Entirely?

by / ⠀Finding Customers Startup Advice / July 8, 2021

Should any social media strategy, no matter how well planned, take up 100% of a company’s marketing plan? Is it wise to rely on using these popular platforms alone? A little bit of backstory may help set the tone for the rest of this article. The year 1997 marked the advent of social media. Andrew Weinreich unveiled Six Degrees, the first-ever social media platform. Weinreich’s invention enabled users…

Targeting Homeowners on Facebook: Pointers on Overall Strategy

by / ⠀Career Advice Finding Customers / June 11, 2021

Targeting homeowners on social media can prove to be something of a formidable task. Which platform? What time of day? Why are homeowners typically on social media in the first place? Despite plenty of negative news coverage, Facebook is still a widely used platform. Almost everyone you want to reach uses it, even if only occasionally. All around the world, it’s becoming quite rare to find someone who…

A 5-Step Guide to Performing a Social Media Audit [Infographic]

by / ⠀Entrepreneurship Finding Customers / June 2, 2021

Have you ever thought that you might need a social media audit to improve your marketing performance? Marketing via different social networking sites/apps is now an accepted method for finding potential customers and making more money. It’s a fast and cost-effective means of communication, advertisement, and sales. So, almost all large, medium, and small brands are using different social platforms to reach out to their niche audience and…

6 Tips on Using Social Media for Hiring at Your Small Business

by / ⠀Career Advice Entrepreneurship / November 12, 2019

Social media is useful for more than reconnecting with a high school sweetheart or sharing political memes. It’s also an effective way to hire candidates, particularly in a tight job market. Consider this: According to a 2018 survey by CareerBuilder, 70% of companies use social media as a tool in the hiring process. And it’s not just to make sure candidates have a clean online presence. It is…

Dream Jumper – Interview with ONE’s Michael Callahan

by / ⠀Blog Entrepreneur Interviews Entrepreneurship / April 13, 2015

 Hiscox Courageous Entrepreneur Interview Series This is part ten of the ten part series. Follow the Hiscox Courageous Entrepreneur interview series on Under30CEO.com. Interview Series Sponsored by Hiscox Small Business Insurance.  Hiscox specializes in protecting IT/technology, marketing, consulting, health and beauty, photography and many other professional services businesses, tailoring coverage to the specific risks in your industry. “If you have a dream, you have to follow it. There is a number of…

Young Entrepreneur Interview with COSIGN’s Esosa Ighodaro

by / ⠀Blog Entrepreneur Interviews Entrepreneurship / April 6, 2015

The viral world we live in allows us to have nearly anything we want at our fingertips. Want to find out who starred in that movie you watched last night? Check IMDB. Who won the game last night? Check ESPN. What shoes is she wearing? This is where COSIGN hopes to be your go-to answer. Inspired by trying to find the product information of a pair of shoes…

Entrepreneurship in Real-time: Interview with Travis Huff

by / ⠀Entrepreneur Interviews Entrepreneurship Startup Advice / December 22, 2014

Hiscox Courageous Entrepreneur Interview Series This is part two of the ten part series. Follow the Hiscox Courageous Entrepreneur interview series on Under30CEO.com. Interview Series Sponsored by Hiscox Small Business Insurance.  Hiscox specializes in protecting IT/technology, marketing, consulting, health and beauty, photography and many other professional services businesses, tailoring coverage to the specific risks in your industry. How does a former employee at Comcast, Morgan Stanley and Disney end up starting a…

3 Ways to Keep Your Humanity in the Age of Technology

by / ⠀Entrepreneurship / June 12, 2014

Many say the first few waking hours can have a profound effect on the success of your day. I have read articles about eating the right breakfast, exercising, meditating, even staying clear of your electronics. But what happens when the world demands you to be connected 24-7.We’ve created a culture that makes you feel left out if you’re not up to speed on the latest and the greatest.…

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