video marketing Archives

Growing Your Small Business: 4 Best Ways to Organize Video Content

by Andre Oentoro / ⠀Entrepreneurship• Startup Advice / February 7, 2022

Video content must be well-organized to illustrate your points to audiences and meet your marketing objectives. Here are some best practices.

For many most savvy marketers, video marketing is an essential strategy they must have to cut through the crowded digital noise. Whether it’s a detailed product demo or simply an entertaining video clip, today’s marketers make sure they leave no stone unturned when it comes to attracting audiences’ attention using engaging content. It should come as no surprise that as many as 86% of marketers have now relied…

How to Make a Video Marketing Masterpiece with Minimal Effort

by Kimberly Zhang / ⠀Entrepreneurship / March 16, 2020

camera takes video of lakefront with mountain in background

Creating video content takes time, effort, and money. There’s no doubt that video content is worth the cost, but that cost doesn’t need to be high.…

2014: The Year of Video Marketing

by Matt Wilson / ⠀Entrepreneurship / March 13, 2014

If there’s even the smallest grain of doubt in your mind about the future of video marketing, now is the time to abolish these concerns & embrace video as a key component of content marketing. According to Cisco, video will account for 69% of all consumer-lead traffic by 2017, and video-on-demand traffic alone will have tripled. With that in mind, a hesitation to jump on the video bandwagon…

5 Tips To Creating A Killer Explainer Video

by Matt Wilson / ⠀Entrepreneurship / February 14, 2014

Sometimes words are just not enough. Explainer videos are a super good investment for fresh startups. This holds even more true when dealing with startups with very complicated concepts. In case you are unfamiliar with explainer videos, an explainer video is an animated video that explains and illustrates the concept of your product/business. These videos are usually short, and if created right, can be very efficient in getting…

Startup to $850,000 in 1 Year: Interview with Crisp Video Group’s Michael Mogill

by Matt Wilson / ⠀Entrepreneur Interviews• Entrepreneurship / August 7, 2013

A year and a day before I spoke with Michael Mogill, Crisp Video Group was born. Only 366 days later, the company has grown to 8 employees and is projected to earn $850,000 in revenue for the year of 2013. Having success as an entrepreneur is nothing out of the ordinary for Mogill, who at the age of 12 launched a web design company out of his parents’…

Lights, Camera, ACTION! – Video Marketing for Your Business

by Matt Wilson / ⠀Finding Customers• Startup Advice / July 1, 2012

With the latest addition to the list of Google algorithm updates, namely the Penguin Update, online entrepreneurs and marketers alike are scrambling to figure out the best ways to promote their websites. There always seems to be a gap between entrepreneurs merging their business skills with their knowledge of SEO. Having a high ranking position on Google is basically a goldmine for targeted organic traffic. But getting there…

Leveraging 7 Types of Social Media for Branding

by Matt Wilson / ⠀Personal Branding• Startup Advice / August 28, 2009

It is impossible to ignore the power of social media. Everyday it is integrated more and more into the marketing of businesses – both small and large. Even brick and mortar business can take advantage of this by focusing on a specific region. However don’t bother if you will just “join”, you need to be active in order to see the results. Building relationships and trust takes time.…