5 Reasons Twitter Should Be An Essential Part of Your Business

by / ⠀Entrepreneurship / June 14, 2013

before-twitterI know, I know.  For some of you out there, the mere mention of the “T” word makes you cringe.  Immediate images of Kim Kardashian, Ahston Kutcher, and number of irritating celebrities, tweeting about their favorite breakfast cereals pop into your head.

But as annoying as Twitter can be when put in the wrong hands (damn evil Karshashians!), don’t be so fast to dismiss the medium as an annoying and useless enterprise.  Love it or hate it, these days Twitter is an essential ingredient to any successful business.   In this article you will learn five ways that Twitter can help take your business to new levels.

1.  The ability to provide better customer service.

Twitter allows all of your potential customers to see what your business is doing in real time.  When you make an announcement and customers react, you are receiving instant feedback on how to run your business.  Suppose I were to announce a 10 percent off sale to a specific product I own and witness potential customers complaining that other companies are giving better deals. This is a huge advantage, allowing me to gage what customers are feeling, and giving me the ability to adjust my strategies accordingly.  On the opposite end of the spectrum, if I were to offer a sale and customers are all gushing over what a great deal it is, I know that I have found an effective sales strategy and can cater to what my customers want more effectively in the future.

2.  Twitter will drive traffic to your site.

Twitter is a great medium for making special announcements, creating contests, and offering sales.   By giving potential customers a reason to visit your site, you are driving traffic that otherwise would not be visiting your website.  In addition, if your contests, sales, or promotions are creative enough, others may re-tweet them and the news will have the ability to go viral.

For example, I run an online dating business.  A great contest idea might be to offer a free custom made profile to the person who posts the most unique and creative online dating email idea.  Not only am I enticing people to send in their best material and creating a buzz, but also, those who are following me on Twitter will find plenty of valuable ideas in the process.

Other ideas might include giving customers a free gift, coupons for signing up to your newsletter, etc.  Any incentive for a customer to visit your site is a good one.

3.  You can learn what your competitors are doing.

One of the biggest benefits of Twitter is that you can keep an eye on the competition.   By performing a search for related industries, you can find out what a competing businesses activities, sales, and strategies are, as well as the current trends that are taking place.  Not only will this prevent you from being blindsided by the competition, but this also allows you to replicate their successful strategies.

I have learned a great deal about what my competitors are doing by looking at the sales they offer, new theories in online dating, etc.  As Steve Jobs did so successfully, always try to stay one step ahead of the competition.

4.   Increasing your connection with the locals.

If you are using Twitter and have a localized business, you can use this as an opportunity to tweet local information or organize local events.  It also enables you to take part in local community projects and issues that are occurring in your area.  Showing that you are willing to take part in neighborhood causes not only creates good will towards those whom you are serving, but will create a strong awareness for your brand and what you do.  In order to find great opportunities, sign up for weekly newsletters. Join websites such as TimeOut.Com.  Create fundraisers and charities.  Look up other business that relate to your field and connect with them.  There are countless ways to strongly take part in your community.

5.  The ability to connect on a personal level with customers.

The one negative image that many people have of businesses is that they are just cooperate entities that couldn’t care less about their customers, as long as they are making money.  Twitter is the perfect platform for breaking these negative perceptions and connecting on a more human level with those you are trying to help.  Tweets don’t have to be business like all the time.  Sometimes they could just be fun and relatable!   Make comments that are related to daily news occurrences.  Praise those in society who are heroes are doing great things for society when the situation arises.  See what is trending on Yahoo and make references to these events every now and then, even if they are somewhat silly, such as, Lindsey Lohan getting arrested yet again.  Anything that shows you are more than just a corporate logo can be a great thing.

Joshua Pompey is author of The REAL Online Game E-books and Profile Writing Service that have a combined success rate of over 99%.  Click here for some great information on what to write in an online dating profile.

Image Credit: blog.optimum7.com

About The Author

Matt Wilson

Matt Wilson is Co-Founder of Under30Experiences, a travel company for young people ages 21-35. He is the original Co-founder of Under30CEO (Acquired 2016). Matt is the Host of the Live Different Podcast and has 50+ Five Star iTunes Ratings on Health, Fitness, Business and Travel. He brings a unique, uncensored approach to his interviews and writing. His work is published on Under30CEO.com, Forbes, Inc. Magazine, Huffington Post, Reuters, and many others. Matt hosts yoga and fitness retreats in his free time and buys all his food from an organic farm in the jungle of Costa Rica where he lives. He is a shareholder of the Green Bay Packers.