Storytelling has been a form of art since the beginning of man. Ever since we told stories through cave paintings, we have expanded our views on storytelling, learning how to perfect it. Storytelling can also be used in sales. In fact, it is a great asset to getting your pitch heard and even approved. The integration of storytelling to pitch your startup makes it not only more memorable…
When it comes to sales, how you make the sale determines whether or not it will be bought or not. If you get it right, then you will be a valuable salesperson to any team. If you are a salesperson, chances are you have heard of the SPIN method. It is a technique mentioned in SPIN Selling, a book by Neil Rackham. Based on research about the art…
Cold email marketing may seem like a waste of time. These emails tend to get a bad rap for their often misspelled content that much of the time contains spam. However, it is in fact still one of the best ways to entice customers to your business. What is Cold Emailing? To clarify, cold emails are like cold calls. As in, you reach out to a lead and…
Starting out as a fresh new professional can be a huge and momentous occasion in one’s life. There are many avenues that one can take and there is a whole world to explore. However, there is a lot to consider. Bills, finance, housing, and much more. Your career decisions will affect them all. Making a decision is never fun. But, someone has to do it. Where does someone…
Our world has been more than a little crazy these past few years. Having a global pandemic spring up seemingly out of nowhere was certainly not on anyone’s 2020 BINGO card. Employee well-being worldwide took a huge hit. The unanticipated downturn has been rough, especially for businesses and employment. Many jobs vanished. Stores closed. Many people either had to work remotely from home or not at all. Today,…
The early 2020s have suffered a lot of misfortune. Everything from war to a global pandemic, sometimes it seems that we can’t get a break. Amongst all of this confusion and chaos are a few iconic leaders who seek to be a leading voice in these trying times. Our communities need inspirational leadership, but we’re not all born to the task. What are some of the character traits…
What do you think of when you think of a leader? What words would you use to describe them? Strong. Disciplined. Knowledgable. Charismatic. These are all great traits for any leader, but one thing that stands out between good leaders and great leaders is humility. Being a humble leader is the magic ingredient that can lead to having a thriving business. Humility? Really? You probably think that humility…
Being an innovator or an inventor has long been heralded in the annals of human history. Some make it their life mission to create and to learn about the world around them, lifting up society with new ways of living. Leonardo da Vinci is typically cited as the pinnacle in this regard. Fostering innovation leadership is key to a successful business. However, what innovators need is a leader…
If you are successful in business, chances are you’ve been taking risks every so often. It’s almost never a fun task, especially for those who get anxious easily. Company culture is good for a lot of reasons, but you should make it a risk-taking one to grow and stand out in your niche. But, if you are the boss of your company, you may want to get your…
Would your employees say that they feel appreciated in the workplace? Not when they’re talking to you…but when they are talking to those closest to them? These days, it seems as though everyone is leaving their jobs. Many say they’ve grown tired of low pay and poor treatment by management or customers. In March of 2022, 4.5 million Americans quit their jobs. Where are these people going? Everyone…