How To Improve Your B2B eCommerce Order Management

by / ⠀Blog Podcast / April 15, 2021

The reputation of B2B eCommerce companies today is quickly escalating. Nowadays, eCommerce companies support B2B customers and buyers that have grown with the digital era. To satisfy them, e-businesses need to possess an excellent order management system.

B2B online ordering is more complex than ordinary B2C online retail. It frequently has an increased cost of landing clients. The normal purchasing cycle also generally requires more time and more sophisticated technologies.

By utilizing an online order management system together with the best custom business processes and a sound strategy, your e-business can boost its operational performance. It can also conquer the overall challenges often related to B2B order management.

What Is B2B Order Management?

A B2B order management system is a process of tracing customer orders while controlling all the needed actions around them. A standard B2B order management system starts with clients ordering online via a custom web portal or through a devoted B2B eCommerce platform. The buyer then receives an order confirmation. Then, the purchased items get automatically or manually distributed.

Afterward, the order is sent to the storehouse where it’s selected, packed, and shipped. Or, a backward order gets made for out-of-stock products. The purchaser would then receive a send confirmation, and the order is delivered to the client. 

5 Ways to Improve Your B2B eCommerce Order Management Process

Read ahead to learn the best ways to enhance your B2B order fulfillment system.

Let Your Customers Check Out Your eCommerce Store With Ease 

Your B2B online shop navigation can sink or swim your business. A clean and user-friendly shopfront helps buyers locate and add products rapidly and check out effortlessly. It’s significant because the average shopping cart abandonment rate is almost 80%. Providing your e-store with the various features can help you reduce that rate. 

An easy and ordinary checkout page helps purchasers complete their buying with the smallest amount of effort. You can also utilize plenty of industry-standard business tools like line sheets. A line sheet is a simple, systematic source that portrays your brand well. And, it includes all the information a customer requires to buy your products.

Many eCommerce platforms have tools to manage other parts of business operations. Not only selling products, the best eCommerce platforms can also help you grow revenue and offer a better customer experience to your users.

Fast order forms also let your customers add several products without having to navigate throughout the webshop. Additionally, provide different payment choices that allow buyers to pay using credit cards, PayPal, local payment alternatives, or credit to improve conversion rates.

Automate Your Order Processing

Once someone places an order, ensure you prevent human-caused errors and delays and get the order completion cycle moving quickly. The earlier the clients receive their order, the more pleased they will be and probably will return to make another purchase.

Merge your ERP (Enterprise Resource Planning) and your e-business system so that all the required procedures happen automatically. Once the orders are sent to the ERP, the stock is updated, buyers get updated emails, etc. 

However, if you possess several commercial channels, make sure you link them to your e-business shop or directly with your ERP. If possible, combine your orders from these various channels into one control panel (some ERPs allow this). 

It’s preferable to be able to see the advance of all your orders in the same place. If you can link your orders with your vendor’s systems, it will simplify the process even more.

Maintain A Strict Monitoring On Your Inventory

It is out of the question to carry out customer orders if you run out of supply. Or if you don’t have disposable income to get more. A large part of your capital is bound to your inventory, and you may lose if you implement poor processes or practices. Controlling your stock in the right way is crucial, right from when you place your orders to organizing your warehouse.

Implement a stock management system that will help you track your inventory through the logistics chain process. Become good at demand forecasting to plan and communicate consequently with your vendors. Ensure awareness of the reorders for every product. This way you know when to get more, taking the time frame for deliveries into account.

Always hold the proper amount of emergency stocks. Calculate the actual costs of products, comprising hidden additional charges for ordering and storing. Know the financial repercussions of dissimilarities between your economic order quantity (EOQ) and your vendor’s minimum order quantity (MOQ).

Control your stock turnover rate (that’s your wholesale capability) against your competitors on the market. Always have a contingency in position for when things don’t go as planned.

Organize Your Warehouse For Maximum Effectiveness

When your storehouse is well-organized, you know where everything is. Additionally, items take up less room, they’re in the correct order, and it gives you the ability to select, pack and ship much quicker. That way, you save on time and expense. And, your customers are more satisfied.

You can improve your warehouse’s organizing by ensuring your warehousing suits your operations. If you operate nationwide or through multiple channels, you should store products at several warehouses. This way you can supply them more rapidly to regional areas.

Choosing the proper selection method for your business is essential. Also, if you scan and use barcodes, you can ensure you select the correct items.

Furthermore, include packaging materials in your inventory and stockpile them nearby. Continually watch your storehouse KPIs. This includes order processing time, selection accuracy, stock accuracy, and stock storage costs.

Ship As Fast As Possible And Track The Delivery

It doesn’t matter what shipping method a customer picks on your website. The quicker you get deliver their order, the more pleased they will be. Ship as fast as possible after the order is made. Select a shipping system and service that makes sense following your products, location, and expenditure. 

If you have order or inventory management software, it will automatically update once you ship an order. It will additionally inform the customer that their order is on the road. It will also provide them with tracking and shipping details. If you favor not supervising the shipping process on your own, you can outsource it to a third party.

By adopting smooth processes and the appropriate technology to support your B2B transactions, it’s highly likely to cut costs while driving income. If B2B is a large part of your eCommerce business, then your further actions are to recognize which B2B order management solution can work best for you.

About The Author

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Editor in Chief of Under30CEO. I have a passion for helping educate the next generation of leaders.

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